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Showcasing the Industry's Top Products with the Casino DMA Lunch and Learn Series

Your Players Have Changed. Has Your Media?

Getting guests through the door isn’t as simple as it used to be. Traditional media alone can’t keep up with shifting player behaviors and rising competition.

In this fast-paced Lunch & Learn, we’ll show you how today’s top casinos are using programmatic advertising to reach the right audiences, promote key experiences, and prove what’s working — all the way down to tickets sold and doors opened.

Whether you’re launching a new show, pushing weekend traffic, or reactivating lapsed players, this session will give you the tools to make your media strategy work harder and smarter.

Date: November 4th, 2025

Speaker

Kort Koppmann
Account Director at Viant Technology

Kort is an Account Director at Viant Technology, where he guides brands and agencies through today’s complex advertising landscape. Drawing on a foundation in traditional linear TV and a passion for data-driven strategy, he stays ahead of market shifts to deliver practical, innovative media solutions. Kort partners closely with marketers to align programmatic campaigns with business objectives, turning insights into measurable growth. Whether demystifying ad-tech or mapping a path to scale; he focuses on clear, actionable recommendations that help marketers unlock the full value of digital media.

What You’ll Learn

  • How to reach high-value audiences across CTV, mobile, and digital out-of-home with precision
  • Which data points truly drive in-person visitation — and which are just noise
  • What top casino marketers are doing to modernize their media mix for stronger results
  • How to connect media spend directly to visitation and revenue, unlocking smarter campaign decisions
  • Proven tactics to promote events, amenities, and offers with measurable impact

Who Should Attend

Marketing & Advertising Leaders
CMOs, Marketing Directors, and Brand Strategists seeking to drive performance through smarter media investments.

Casino GMs & Executive Teams
Decision-makers focused on maximizing the ROI of promotional efforts and attracting the right guests at the right time.

Entertainment & Events Managers
Teams promoting concerts, shows, and on-property experiences who need to deliver results you can see in ticket sales.

Digital, Programmatic & Media Buyers
Professionals leading omnichannel campaigns who want to improve targeting, efficiency, and attribution across platforms.

Analytics, BI & Revenue Strategy Pros
Data-driven leaders looking to connect the dots between media performance and on-property outcomes.

Zoom Webinar Registration Links

Main Registration:

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For more information or questions, please contact Chad Hallert at chad@goodgiant.com