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Showcasing the Industry's Top Products with the Casino DMA Lunch and Learn Series

Is Your Database a Goldmine or Garbage Dump?

Your customer database is one of your most valuable assets—but is it working for you or against you? 

Outdated, inaccurate, and incomplete data could be quietly draining your marketing budget and hurting player engagement.

In this eye-opening webinar, we’ll walk you through a simple, “kitchen table” analysis to uncover what’s really driving value. You’ll learn whether you truly understand your players’ worth and reveal hidden opportunities to clean, verify, and optimize your list.

Database hygiene might not be glamorous, but it’s the key to maximizing marketing ROI and unlocking deeper loyalty. Let’s scrub that list clean, and turn data into dollars.

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Date: September 9 at 11 am PST
Host: Chad Hallert, Chief Marketing Officer, Good Giant

What You’ll Learn

  • How to run a simple “kitchen table” audit to spot bad data fast, with no special tools required
  • The hidden cost of outdated, duplicate, or unverified records
  • How to identify your most valuable players (and stop over-marketing to the wrong ones)
  • Real-world examples of how clean data boosted results at top casinos
  • A simple roadmap to start improving list quality and marketing ROI right away

Speakers

Richard Piccard
Director of Advertising and Communications, Cache Creek Casino Resort

As a proud citizen of the Chitimacha Tribe of Louisiana and a seasoned marketing executive in the tribal gaming industry, Richard brings a wealth of expertise in advertising, branding, digital and direct marketing, casino promotions, social media strategy, public relations, internal and external communications, stakeholder management, event management, budgeting, strategic partnerships, sponsorships, and most importantly, leadership in team development. With a profound understanding of the critical role gaming plays in supporting tribal government and community initiatives, he is committed to driving success that benefits both the business and our Indigenous communities.

Jim Luden
Vice President of Database Marketing, Rush Street Gaming

Jim is a growth-oriented and performance-driven global marketing leader with expertise in marketing/financial analytics, direct marketing, lifecycle marketing, CRM, database marketing, digital media, and customer-centric programs.

Aaron Harn
Vice President of Marketing and Player Development, Wild Rose Entertainment

Aaron is results-driven marketing professional with deep experience in digital marketing, database strategy, event production, customer acquisition, and loyalty programs—particularly within the casino and B2B sectors.

His strength lies in using data and analytics to drive decision-making, optimize campaigns, and deliver targeted, efficient marketing that boosts ROI. He's helped businesses grow by creating personalized loyalty programs, segmenting audiences, and delivering tailored messages that resonate.

Jim is also skilled in executing high-impact events that elevate brand reputation and create memorable customer experiences.

As a collaborative leader, Jim values teamwork and has built inclusive, high-performing marketing teams focused on achieving outstanding outcomes in competitive environments. My strategic mindset and multi-disciplinary expertise make me a strong partner in driving business success.

Who Should Attend

Marketing & Brand Leaders
CMOs, Marketing Directors, and Brand Managers focused on aligning strategy with property-wide goals.

Casino GMs & Operations Executives
Leaders looking to strengthen cross-department collaboration to improve guest satisfaction and drive profitability.

Slot, Table Games & Player Development Managers
Department heads aiming to align game strategy, player engagement, and floor experience with targeted marketing.

Loyalty, CRM & Guest Experience Teams
Teams responsible for personalizing the player journey and integrating offers, messaging, and service across all touchpoints.

Data, BI & Revenue Strategy Professionals
Teams responsible for personalizing the player journey and integrating offers, messaging, and service across all touch points. Teams responsible for personalizing the player journey and integrating offers, messaging, and service across all touchpoints.

Digital, Omnichannel & Host Marketing Leads
Those ensuring digital ecosystems, host outreach, and on-property messaging work in harmony to drive engagement and revenue.

Zoom Webinar Registration Links

Main Registration:

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For more information or questions, please contact Chad Hallert at chad@goodgiant.com