Theo Awards Entry General Guidelines

Specifications and Requirements

1. Qualification Period: All submissions must pertain to activities executed during the calendar year 2024
2. Size Categories: Awards will be divided into three categories based on casino size as of December 31, 2024
   • Small Casinos: Under 500 slot machines.
   • Medium Casinos: 500-1,000 slot machines.
   • Large Casinos: Over 1,000 slot machines.
3. Submission Deadline: Entries must be submitted by July 31, 2025, no exceptions.
4. Submission Format:
   • Submit entries in PDF format.
   • Include a minimum of one and up to five supporting images or documents (e.g., campaign materials, event photos, mailers, ads, invitations). For promotions and events, at least one PDF of the messaging, advertisement, or invitation is required.
   • Optional: A summary video (up to 2 minutes) to complement the entry.
5. Content Requirements: Each entry must include:
   • A description of the program, campaign, or event.
   • Objectives and target audience.
   • Implementation and execution details.
   • Measurable results and key performance indicators (KPIs).

Award Categories and Specific Requirements

1. Best Promotion/Giveaway
   Recognizes an outstanding promotional campaign or giveaway that drove revenue, participation and engagement.
   Requirements:
   • Describe the concept and theme of the promotion or giveaway.
   • Provide details on the promotional mechanics (e.g., drawing rules, prizes, qualification process).
   • Submit at least one PDF of the messaging, advertisement, or invitation used.
   • Explain how the campaign was marketed (e.g., channels used, messaging strategies).
   • Include metrics such as participation rates, revenue impact, or other measurable outcomes.
   
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2. Best Physical Mail
   Celebrates exceptional printed direct mail campaigns that successfully drove visits or participation.
   Requirements:
   • Provide a copy of the physical mail piece (front and back) in digital format.
   • Describe the creative design, offer details, and segmentation strategy.
   • Share the distribution strategy, including target audience and volume.
   • Include performance metrics (e.g., redemption rates, return on investment).
   
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3. Best Special Event/Invitational
   Highlights outstanding execution of a special event or invitational that enhanced the guest experience and drove revenue and engagement.
   Requirements:
   • Provide an overview of the event, including its purpose and target audience.
   • Describe key event elements (e.g., entertainment, activities, décor, etc.).
   • Submit at least one PDF of the messaging, advertisement, or invitation used.
   • Explain the marketing strategy and invitation process.
   • Share measurable outcomes, such as attendance numbers, revenue impact, or customer feedback.
   
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4. Best Email Campaign
   
   Recognizes innovative and effective email marketing campaigns that achieved strong engagement and conversions.
   Requirements:
   • Provide copies of the email(s) used in the campaign (screenshots or PDF)..
   • Describe the campaign objectives, creative design, and content strategy.
   • Explain the email distribution process (e.g., segmentation, timing, frequency).
   • Share performance metrics, such as open rates, click-through rates, and conversion rates.
   
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Judging Criteria:

Entries will be evaluated based on the following weighted criteria:
1. Results and Impact (40%): Measurable outcomes demonstrating success.
2. Creativity and Innovation (30%): Uniqueness of concept and execution.
3. Relevance and Strategy (20%): Alignment with business goals and audience.
4. Presentation (10%): Clarity and quality of submission materials.

Additional Information:

• A submission fee of $200 applies to each entry.
• All finalists will be notified by September 15, 2025, with winners announced during the Theo Awards ceremony.