Educate
Innovate
Network
Casino
Direct
Marketing
Association
Our goal is to help the casino industry share ideas, provide education, network and improve casino marketing strategies. Together we are stronger.
Membership & Education
The benefits of membership are based on three principles:
- Education – Unlock Your Full Potential with Exclusive Education Benefits! Gain the competitive edge with quarterly members-only insightful webinars, Ask Me Anything-style sessions featuring industry experts, and a one-stop resource of the latest articles and higher education opportunities. Stay ahead of the curve with cutting-edge insights, personalized guidance, and insider knowledge that can’t be found anywhere else.
- Innovation – Draw insight and inspiration from the latest marketing campaigns and promotions from other executives working at the casino industry’s best properties.
- Networking – Connect with your peers by networking at Casino DMA hosted Membership Mixers and other industry events.
Recent News Articles
Filter
Measurable results are the name of the game
In the world of marketing, measurable results are the name of the game. Gone are the days of simply putting an offer in the mail and hoping for the best.
Luigi MastropietroVP Relationship Marketing - Everi
Today's marketers need to be able to track their efforts, measure their success, and adjust their strategies accordingly. From search engine optimization to social media advertising, every aspect of modern marketing is designed to produce quantifiable results.
Andrew PhippsA Thousand Ideas
Together we can develop the best methods to reach guests in the casino industry and create emotional connections with guests
Collaboration is key to developing effective methods for reaching guests in the casino industry and creating emotional connections. By tapping into the expertise of marketing professionals, casino staff, and even guests themselves, we can identify innovative strategies and deliver unforgettable experiences that keep guests coming back for more. With a shared commitment to excellence, anything is possible.